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Customers
- #1 in the Consumer Choice Award for seven consecutive years, from 2018 - 2024 at the Retail Week Awards
- #1 in Opinium’s Most Connected Brands Index for 2023, 2022, 2021, 2020, 2019 and 2018
- #1 in ‘Best Online Retailer’ of 2019 at the TechRadar Mobile Choice Consumer Awards
- #1 BrandZ Most Valuable Global Brand, 2019-2020
- #2 Brand Finance Global 500: World’s Most Valuable Brand, 2021—Ranked in the top 10, ten years running.
- #2 Fortune World’s Most Admired Companies, 2017-2021
- #2 Interbrand Best Global Brand, 2020
- #3 Boston Consulting Group’s Most Innovative Companies, 2021—Ranked in the top 10, ten years running.
- #4 Forbes World’s Most Valuable Brands, 2019-2020
- #5 Most Trusted Brands Globally by Morning Consult, 2021
- #5 Fast Company World’s Most Innovative Companies, 2017-2018
- #5 YouGov Best Global Brands, 2020
- TIME Magazine's TIME100 Most Influential Companies, 2021
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Employees
- Named as a Top Employer 2025 in the UK by the Top Employer Institute
- Ranked in top 50 of Social Mobility Employer Index 2024 and 2023
- Winner of the Exemplar Forces Family Friendly Employer of the Year 2023
- #1 in Most Popular Graduate Recruiter in Online Retail Services by UK Target Jobs Graduate Awards 2021
- #2 in Most Popular Graduate Recruiter in the IT and Technology sector by the UK Target Jobs Graduate Awards 2021
- #2 in in the top 300 graduate employers in the UK list 2021
- #4 Forbes World's Best Employers, 2021
- #1 UK’s most popular employer, LinkedIn 2019
- #1 UK’s most popular employer, Glassdoor 2019
- #3 YouGov BrandIndex Workforce Rankings, 2019
Lists and accolades
- Hired Brand Health Report, World’s Most Desirable Employers, 2020
- AnitaB Top Companies for Women Technologists, 2020 participant
- Careers and the Disabled Magazine Top 50 Employers, 2020
- Fast Company’s Best Workplaces for Innovators, 2019-2020
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Community
- Winner of the Community Impact Award 2024 at the Business Charity Awards for The Multibank
- CIPR 2024 Excellence Awards – STEM Campaign winner
- British Ex-Forces Business Awards 2019 - Amazon named Employer of the Year
Awards and Recognition
Since day one we have striven to be the Earth’s most customer-centric company. We’re honoured to be recognised for the work we do on behalf of our customers, employees, and communities around the world. Here are some recent awards we’ve received.