What We Do

Devices and Services

Every day, we invent on behalf of our customers, partners, and communities. We combine devices and services in new ways to inform, entertain, and connect our customers—in their homes or on the go. Our customers inspire us, and they’ve been at the heart of how we invent and evolve our products.
An Echo Show device on a wooden side table. On the screen, a family of four are smiling and waving on the screen. Facing the device is a man, holding a coffee cup. The screen shows his smiling face.

Alexa is a cloud-based service that powers devices like Amazon Echo, Fire TV, and more.

Alexa is always getting smarter, both in features and natural language understanding and accuracy. Using Alexa is as simple as asking a question, and whether you are at home or on the go, Alexa is designed to make your life easier by letting you voice-control your world. Through a series of free, self-service public APIs, developers, companies, and hobbyists can integrate Alexa into their products and services and build new skills for Alexa.
Some of our devices and services
  • With Echo, easily access Alexa from anywhere. Just ask Alexa to listen to your favourite playlist from our portfolio of smart speakers including Echo, Echo Dot, and Echo Spot, or easily control your smart home with Echo Hub. Whether you want Alexa to help you prepare for the day or unwind before bedtime, there’s an Echo device to suit everyone.
  • The first Ring Video Doorbell was born in 2012 when our founder asked a simple question: what if you could answer the front door from your phone? That invention has grown into over a decade of ground-breaking products and next-level features. At the core of everything we’ve done and everything we’ve yet to build, is that same inventor's spirit and drive to bridge the distance between people and what they care about. Whatever it is, Ring is committed to helping you be there for it.
  • Blink helps bring you and your loved ones peace of mind through affordable, innovative, and easy-to-use smart home security devices. From our trusted security cameras to our Video Doorbell, Blink helps you protect what matters most no matter where you are. Armed with two-way audio, HD video, customisable motion detection, and more — Blink smart security devices allow you to see, hear, and speak from the free Blink Home Monitor app on your smartphone.
  • Fire tablets are built for entertainment. Choose a Fire 7, Fire HD 8, Fire HD 10, or Fire Max 11 and enjoy millions of movies, TV episodes, games, apps, eBooks, and songs you love at home or on the go. For a kid-friendly experience, try the Fire Kids tablets that include access to award-winning parental controls that encourage learning before play. School-age children can enjoy the Fire HD 8 Kids Pro or Fire HD 10 Kids Pro, which come with safe web browsing and the ability to make calls to other approved Alexa devices over Wi-Fi.
  • Kindle provides a sanctuary reading experience with no distractions. Choose from Kindle, Kindle Paperwhite, Kindle Colorsoft or Kindle Scribe. Each includes a glare-free display with laser-quality text that’s easy to read. Plus, get instant access to the Kindle store featuring the world’s best selection of books, audiobooks, newspapers, and magazines. With a battery that lasts weeks, there’s no need to pack another charger. For a kid-friendly reading experience, try Kindle Kids which offers a dedicated reading experience built just for kids.
  • Fire TV makes it easy to stream the best in entertainment, including voice control with Alexa, streaming services including Prime Video and Netflix, smart home controls, and a cinematic user experience. From smart TVs — such as the Fire TV Omni QLED and Fire TV 4 series — to portable options that give you the Fire TV experience on your existing TV — like the Fire TV Stick HD and Fire TV Stick 4K Max — there’s a living room experience for everyone to enjoy. For the ultimate cinematic experience, discover Fire TV Soundbar and Fire TV Soundbar Plus which offers customers room-filling three-dimensional virtual audio with support for DTS® Virtual:X and Dolby Audio.
  • The first home Wi-Fi system, eero blankets customers’ homes in fast, reliable Wi-Fi. The eero Home Wi-Fi System stays new and gets better with frequent software updates and by adding new features and security updates, making it faster and more reliable. Founded in 2014, eero makes it so no one has to think about home Wi-Fi again.

How Alexa is helping the elderly feel more connected

Amazon has teamed up with Angela Rippon to raise awareness of the power of technology to help reduce feelings of loneliness and isolation as 81% of people aged 65+ say they feel less alone by using an Alexa-enabled device.

Privacy is the foundation of how we design all of our devices and services at Amazon.

Our highest priorities are keeping customers’ information safe, providing transparency and control, and making privacy controls incredibly easy to use and understand. Alexa and Echo devices are built with multiple layers of privacy protection, from microphone and camera controls to the ability to view and delete your voice recordings. To learn more about the features that provide transparency and control over your Alexa experience, visit the Alexa Privacy Hub.

Family Digital Well-Being

We are committed to developing products and services designed to help parents and guardians navigate their families through an ever-changing digital landscape. This includes our kid-focused content service Amazon Kids+, designed for kids ages 3-12 to safely learn, grow and explore while parents have peace of mind with the Parent Dashboard.