Amazon has officially announced the dates of Black Friday Week 2024 — here's everything you need to know.

When is Amazon's Black Friday sale?

Amazon.co.uk will kick off Black Friday Week on 21 November at 12 a.m., offering customers savings of up to 40% on hundreds of thousands of deals until 11.59 p.m. on 2 December.

We’ve detailed everything you need to know about the shopping event, which will include products from popular brands, including Ninja, Bose, Tefal, and LG, and customers can enjoy Amazon’s lowest prices of the year to date on a selection of top brands, as well as fast, convenient delivery options. Customers can head to Amazon.co.uk/blackfriday to shop early Black Friday Week deals from today and find out more.

The seasonal roles are in addition to the 75,000 permanent employees Amazon has in the UK, offering competitive wages and benefits.

Amazon encourages customers to come back and shop often to discover some of the most exciting deals of the gifting season. Not a Prime member yet, it’s not too late to get the gift of Prime. Prime members in the UK can complete their holiday shopping while enjoying unlimited fast, free delivery across millions of items available across all categories. To stay up-to-date on the latest deals, visit Amazon.co.uk/blackfriday.

What are Amazon’s Black Friday deals?

Get ready for big savings this Black Friday Week including:

  • Amazon Devices: Customers can save up to 58% on Amazon devices including Echo Dot, Blink camera, Ring Video Doorbell, Amazon Fire HD 8, Fire 7 Kids Tablet, Kindle, eero and Fire TV devices.
  • Amazon Fashion: Customers can save up to 20% on selected products from Luxury Stores during Black Friday Week between 21 November and 2 December.
  • Prime Video: Between 29 November and 2 December all customers can get up to 50% off great movies and TV shows to buy through Prime Video including Furiosa: A Mad Max Saga, MaXXXine, Kingdom of the Planet of the Apes, The Bikeriders and all seasons of House of The Dragon. A broad selection of popular movies are also available to rent starting 15 November for Prime members only from as little as £1.99 including Bad Boys: Ride or Die – Bonus X-Ray Edition, A Quiet Place: Day One and The Fall Guy.
  • Amazon Grocery: Between 21 November and 2 December customers can save up to £20 on your £50 Co-op on Amazon grocery shop, up to £20 off your £80 Iceland on Amazon shop, and £25 off your £100 Morrisons on Amazon shop.
  • Everyday Essentials: Offering customers millions in savings on thousands of everyday essentials including products from top brands such as Oral-B, CeraVe and PHILIPS.

Customers can shop early Black Friday deals from today, and discover promotions ahead of the event:

  • Amazon Resale: Customers can get a 10% discount on a selection of returned products at checkout from 8 November to 20 November. The discount will be deducted automatically at checkout after selecting the delivery address. This offer cannot be combined with other promotional offers.
Together with repairs experts, we check, refurbish, test and resell returned items, passing on savings averaging more than 30% to UK customers on Amazon Resale.

How to shop the Black Friday Sale on Amazon

Amazon gives you more ways to shop and save during Black Friday Week so you have more time to relax and enjoy the festive season:

  • Find personalised deals: Amazon makes it easy for customers to find deals they’re interested in with personalised recommendations. This holiday season, customers can see customised deals lists, including “recommended deals for you”, “deals related to your lists”, “4+ star deals for you” and “deals related to items in your cart”.
  • Ask Alexa: Customers can get personalised deal notifications from Alexa when eligible items within their Wish List, Basket, or Save for Later go on deal, and can keep an eye on personalised deals throughout the season by saying, “Alexa, what are my deals?” They can also ask Alexa to make the purchase when a deal is available by saying, “Alexa, buy it for me.”
  • Explore all delivery options: Make life easier with fast, free delivery on millions of items included with a Prime membership and choose the delivery option that best suits your needs during Black Friday Week. Prime members in the UK receive unlimited fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day.

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