3 ways to shop faster using visual search tool Amazon Lens

Do you have a product physically in front of you that you can’t name? Are you trying to recreate an eye-catching outfit you saw on social media? Enter Amazon Lens, a visual search tool that helps customers find exactly what they’re looking for quickly and easily. Learn all about this popular technology that’s no longer a best-kept secret on how to shop Amazon— we’ve seen a 76% increase in searches using Amazon Lens worldwide in the last year. Using the Lens icon in the search bar, there are three different ways to visually search Amazon’s store.

Have a picture or screenshot of something you want to buy? You don’t need to describe the product, colour, or shape. Simply click the Lens icon in the search bar, tap upload to access your camera roll, select the image you want to use, and Amazon Lens — in seconds — shows you similar items to shop on Amazon.

We recently launched the Circle to Search feature, allowing you to circle the specific product you’re searching for when there are multiple products in the image.

Customers worldwide are increasingly using their own photos to search with Amazon Lens — from replicating fashion looks, to tracking down replacement parts, to finding exact matches for items that catch your eye, Amazon Lens simplifies your shopping experience.

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In addition to searching with images in your camera roll, Camera Search allows you to snap a photo while you’re out and about, watching TV, or reading a magazine, and let our visual search algorithms do the rest. For example, seen a cool vase in your friend’s house but they can’t remember where they bought it? Snap a pic and find it on Amazon.

You can sort by price, customer ratings, and fast and reliable delivery options across our wide selection of products, including millions of items available with free One-Day Delivery for Prime members, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also add text to your search once you’ve taken a picture to refine results — for example, type a specific brand or change the colour of the product.

To find complementary items, such as a charger for your laptop or part for your drill set, take a picture of the device and add text (e.g., “charger”).

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If you already have an item you love in front of you, Barcode Scan is a quick and easy way to find an exact match on Amazon. With Barcode Scan, you can compare prices and delivery options, or restock products you’ve already purchased. When you click the Lens icon in the search bar, you’ll find a barcode option that allows you to easily scan any barcode and pull up the product — all without having to type and scroll to find your exact match. Barcode Scan is already helping millions of customers worldwide find the items they’re looking for.

We’re always working to enhance the shopping experience to help customers more easily find products and make informed purchase decisions. Next time an image or item catches your eye, try Amazon Lens to help you seamlessly discover exactly what you’re looking for.

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