How to shop at Amazon Fresh stores and why you should try it

The first Amazon Fresh store in London opened in March 2021, offering customers a new and convenient way to shop for groceries. Today there are stores across Greater London and one in Sevenoaks, Kent.

Amazon Fresh stores offer thousands of items from major brands including Morrisons, Iceland, Booths, Whole Foods Market, and our own brand, byAmazon.

There is also a selection of premium products from artisan and local producers including GAIL’s and Lidgates butchers. In our stores, customers can enjoy delicious meal deals which include the option of a hot drink, with Oatly oat drink at no extra cost.

Customers can also expect special offers and price-cuts on a variety of products in store, including on our ‘byAmazon’ brand - from delicious food, freshly prepared sandwiches and meals, to freshly baked bread and hot food served daily. Amazon Prime members will also receive exclusive Prime Member Deals, leaving them saving even more on must-haves and little treats.

Amazon Fresh stores are open seven days a week from 7 a.m. to 11 p.m. Find your nearest Amazon Fresh store here.

There are several ways to enter and check out at an Amazon Fresh store which you can read about here.

Customers can either walk in and browse as normal or use the Amazon app to enter by simply tapping the basket icon, pressing ‘In-store Code’ and scanning the QR code. If you use the app, when you’ve finished shopping, we'll email you a receipt and charge your Amazon account.

At select Amazon Fresh stores in the UK, you can enter through a gateless opening without the need to scan and identify yourself – and no Amazon account is needed. Instead, once you’re done shopping, you can exit by scanning either your in-store QR code or payment card at the exit gate. Alternatively, you can pay with self-checkout tills.

Unsure about how to enter or checkout? Just ask the friendly Amazon Fresh staff who will be happy to help.

You can pick up and return Amazon.co.uk orders for free at the Amazon Hub Counter or automated return kiosks at selected stores. All you need to do is select the Amazon Fresh store counter location as your delivery address during checkout. After receiving your pickup barcode, just head to the Amazon Fresh store you selected and collect your parcel, showing the barcode to a member of the Amazon Fresh store team at the Amazon Hub counter. Find more details about the pick up and return process.

Shopping at an Amazon Fresh store is easy, convenient, and affordable – perfect for busy shoppers. So, the next time you’re looking for a hassle-free shopping experience, why not try an Amazon Fresh store? With the extensive selection of products and services, it’s sure to make grocery shopping much easier.

Ready to shop? Find your local store and get more information.