Amazon’s Black Friday Week and Cyber Monday holiday shopping event—from 21 November through 2 December —was its biggest ever compared to the same 12-day period ending on Cyber Monday in prior years. The deal event saw record sales and a record number of items sold.

Customers bought millions of Echo and Fire TV devices, including the newest models of Echo Dot and Fire TV Stick 4K, two of the event's best-selling products.

This Black Friday Week and Cyber Monday holiday shopping event was also the largest ever for independent sellers in Amazon’s store – most of which are small and medium-sized businesses. More than 60% of sales in Amazon’s store during the event were from independent sellers.

An Asian man in a blue sweater picks up his Amazon package at a Locker location. Colorful flower bouquets are in the background.
How to use Amazon Locker, the free and convenient way to pick up parcels securely outside of your home
Amazon doesn’t just deliver to your home. Learn how you can pick up your parcels at a secure Amazon Locker location near you.
Read more

In the UK, customers shopped Alexa-enabled devices, including the newest models of Echo Dot and Fire TV Stick 4K. Some of the best-selling products also included the Ninja Foodi MAX Dual Zone Air Fryer and Pukka Herbs Advent Calendar. Check out some of the most popular gifts so far.

During Black Friday Week, some of the UK best-sellers include:

  • Amazon Fire TV Stick 4K
  • Maybelline Sky High Mascara
  • Echo Dot (Newest gen)
  • Method Floor Cleaner, Wild Rhubarb
  • Command Decorating Clips
  • Ninja Foodi MAX Dual Zone Air Fryer
  • CeraVe Blemish Control Face Cleanser
  • Pukka Herbs Advent Calendar
  • Outsmarted - The Live Quiz Show Board Game
  • Oral-B Pro 3 Electric Toothbrush

Customers in the UK also gave returned products a second chance by shopping quality used, refurbished, or open-box products through Amazon Resale; with some of the most popular products including:

  • Russell Hobbs Steam and Clean
  • Fisher-Price Butterfly Dreams 3-In-1 Projection Mobile
  • Xbox Series S
  • Ultimate Ears MEGABOOM 3 Wireless Bluetooth Speaker
amazon resale
Amazon Warehouse rebrands as Amazon Resale: Shop quality returned, refurbished and open-box products
Together with repairs experts, we check, refurbish, test and resell returned items, passing on savings averaging more than 30% to UK customers on Amazon Resale.
Read more

In addition to savings from deals across top brands, Amazon works hard to deliver value to customers every day. A new independent study by ecommerce analytics firm Profitero revealed that Amazon offers the lowest online prices compared to 18 major UK retailers.

Delivery options and extended returns on Amazon

Make life easier with fast, free delivery on millions of items included with a Prime membership and choose the delivery option that best suits your needs during Black Friday Week. Prime members in the UK receive unlimited fast, free One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day.

Customers can also enjoy extended returns during the 2024 festive season. Most of the items purchased between 1 November and 25 December, 2024, can be returned until 31 January, 2025, taking the stress out of festive gifting.

Read more of the latest news at Amazon.