Amazon Prime Big Deal Days 2026: Deal event returns to the UK from 6 to 7 October

Key takeaways

Prime Big Deal Days returned on 6 and 7 October with two days of exclusive savings for Prime members.
Members could shop from thousands of deals across top brands, seasonal favourites, and everyday essentials.
Members could discover early gifting inspiration from Amazon's Holiday Shop.

Amazon's Prime Big Deal Days returned for 2026, taking place from 6-7 October, giving Prime members access to deals across all categories including home, kitchen, electronics, toys, fashion and beauty.

Prime Big Deal Days savings build on Amazon's everyday low prices, giving members even deeper discounts on products they're already shopping for.

Jamil Ghani, Vice President of Amazon Prime, said: "Autumn is when everything comes together—the hosting, the decorating, getting your home ready—and Prime Big Deal Days makes it easy to save on all of it. Members can shop top brands they love and discover deals from brands new to Amazon."

When is Prime Big Deal Days and how long will the event last?

Multiple Amazon Prime shipping boxes arranged neatly on blue background

Starting at 12:01 a.m. BST on 6 October, members were able to shop thousands of deals across top brands, seasonal favourites, and everyday essentials—from autumn entertaining and home décor to Halloween prep, beauty, and early holiday gifting—all with unlimited, fast delivery. Prime Big Deal Days ran for two days and ended at 23:59 p.m. BST on 7 October.

How to find the best deals

During the event, customers were able to browse deals at amazon.co.uk/primebigdealdays. Members could discover early gifting inspiration from Amazon's Holiday Shop and set deal alerts on specific products or categories based on your shopping history and preferences.

Get it fast with Prime delivery

Prime members can get what they need at the speed they need it:

30 minutes or less: Amazon Now delivers thousands of items in 30 minutes or less across select parts of the UK, including London and Manchester.
Same-Day or Next-Day: Millions of items are available for Same-Day Delivery in more than 80 cities and towns across the UK.

How to join Prime

New customers can join Prime at amazon.co.uk/amazonprime with a 30-day free trial if eligible, then pay £8.99 per month or £95.00 per year.

Prime offers the best value because it bundles savings, convenience, and entertainment into a single membership.

In the UK that includes unlimited, fast delivery on millions of eligible items, including Amazon Fresh; exclusive deals every day and during shopping events like Prime Day; Prime Video, with exclusive and award-winning Amazon Originals, popular movies and TV shows, and live sports; ad-free listening of 100 million songs and millions of podcast episodes with Amazon Music; a selection of eBooks, audiobooks, magazines, comics, and manga; and free games with Amazon Luna.

Are there discounted Prime memberships?

If you’re a student or aged 18-24, you’ll also have access to exclusive perks with your Prime membership, all for just £4.49 per month or £47.49 annually—and eligible members can enjoy a 6-month free trial.

Prime for students and 18 to 24-year-olds costs £4.99 per month or £47.49 annually, with an eligible six-month free trial.

Find out more about the latest news at Amazon.

Update: This article was first published on 15 September 2026. It was updated on 8 October 2026 to reflect the conclusion of the Prime Big Deal Days 2026 event.

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