Saving money matters to customers, whether it’s the Christmas shopping season or a regular day. We obsess about helping our customers save across our wide selection of products, and that is why we are proud that an independent analysis from Profitero has revealed that Amazon offers the lowest online prices compared to all major UK retailers – the fifth consecutive year that we have achieved this.
The study analysed the online prices of 18 leading UK retailers on more than 9,300 identical products across multiple areas including everyday essentials and Christmas gifting categories like toys, electronics and beauty – and found Amazon prices to be 15% lower on average in everyday categories.
Notably Amazon offered the biggest savings in essential goods, with key findings including:
- Customers save an average of 16% on household essentials on Amazon compared to other UK retailers
- Amazon is the lowest priced retailer across all electronics, widening the price gap against a number of retailers over the year
- Prices of beauty products on Amazon were 17% lower on average compared to the second lowest priced retailer in the study
Customers can be confident that when they shop on Amazon, they will find low prices on a wide selection of products every day. Beyond offering low prices with fast delivery across millions of products daily, we continue to find more ways to help customers save time and money. This festive season, Amazon’s Black Friday Week (21 Nov - 2 Dec) will offer deep discounts across popular brands and categories, including electronics, toys, home, fashion, beauty, and Amazon devices.
To make your Amazon shopping experience even better with exclusive savings and benefits, find out how to sign up for a Prime membership.
