The countdown to Prime Big Deal Days kicked off with Irish singing sensation Cian Ducrot surprising shoppers at an Amazon Locker in London with impromptu performances as well as giveaways of some of the biggest deals set to be included in the upcoming Prime Big Deal Days on 10 and 11 October.

Prime Big Deal Days will feature deals on everything Prime members need for Autumn, from making an early start to festive shopping, to stocking up on seasonal essentials.

How and where to find Big Deal Giveaways

To celebrate Prime Big Deal Days, Amazon is hiding hundreds of great value deals including earphones, mobile phones and beauty gift sets in Amazon Lockers around the country. Prime members can find and claim those hidden deals for free during the two-day Prime Big Deal Days shopping event.

An image of two devices sitting on top of an Amazon branded box to the right and text on the left that reads "Tips to find the best deals" with a prime logo below. The background is blue.
How to get the best deals during Prime Big Deal Days 2023 in 4 easy steps
Tips to find the best deals, earn additional savings, and get the most out of your Prime Day shopping.
Read more

Lucky Prime members collecting shopping from the surprise locker locations in London, Cardiff, Liverpool, Newcastle, Belfast, Glasgow, Birmingham and Manchester on 10 and 11 October will be given the opportunity to pick a code, which will open a locker containing a free item to take away.

Here’s how to get ready for the Big Day

Prime members should stay tuned with the help of deal notifications and learn how to best prepare for the sale:

  • Explore all delivery options: Prime members in the UK receive unlimited One-Day Delivery on millions of items across all categories, with Same-Day Delivery available on over a million items. You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day to suit your needs.
Prime Big Deal Days are on 10-11 October.
Prime Big Deal Days are on 10th and 11th October. Here’s how to prepare for Amazon’s sales event.
Amazon's big sales event this October will include deep discounts on select products like Barbie, Samsung Mobile UK, Sony and more.
Read more

  • Set up personalised deal alerts: Subscribe to receive deal alert notifications related to recent Amazon searches and recently viewed items. All you have to do is visit the Prime Big Deal Days event page on the Amazon Shopping app between now and Prime Big Deal Days to create deal alerts. Once Prime Big Deal Days arrives, you will receive push notifications on available deals you’ve subscribed to.

Learn more about Prime Big Deal Days.