Amazon’s Prime Big Deal Days 2024 event is 8th-9th October. Here are 4 tips to save big during the event.

Amazon’s Prime Big Deal Days will return October 8^th-9^th to kick off the festive season with big savings. 

Starting October 8^th at 12:00 a.m. BST, Prime members get an exclusive head start on seasonal shopping with exciting deals on top brands, seasonal products, home essentials, popular toys, and more.

Throughout the 48-hour event, Prime members will find a wide selection of exciting deals across a range of popular categories and brands including LG, Sony, Bose, Shark, and Tefal, with the lowest prices of the year so far on selected products from Stanley, Barbie, and Silentnight.

Prime is savings, convenience, and entertainment all in a single membership, and only Prime members will have access to exclusive Prime Big Deal Days savings. Customers who are not yet Prime members can join now at amazon.co.uk/primebigdealdays to unlock access to exclusive savings and benefit from fast, free delivery.

Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in the UK

Rufus, an AI-powered shopping assistant trained on Amazon’s product catalogue and information from across the web, can answer customer questions on shopping needs, products and comparisons, make recommendations based on this, and facilitate product discovery in the same Amazon shopping experience that customers use regularly.

Read more

Want to maximise your savings on early festive deals? Check out the list of tips below to prepare for the big event and save big when Prime Big Deal Days returns on October 8^th-9^th!

1. Sign up for Prime to get a wide range of benefits

Prime is savings, convenience, and entertainment all in a single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exclusive savings, exceptional value, and fast, free delivery, including exclusive shopping events, early access to deals, as well as grocery savings, movies, books, games, and more. In the UK, anyone can join Prime for £8.99 per month or £95.00 per year at amazon.co.uk/prime.

Students and young adults aged 18-22 can get 50% off Prime in the UK, with a 6-month trial at no cost and £4.49 per month / £47.49 per year at amazon.co.uk/joinprime1822.

For more information about Prime, visit amazon.co.uk/prime.

2. Discover the right deal for you

Customers can browse personalised recommendations including “Deals you might like”, “Deals for you”, and “Deals related to items you saved”.

3. Subscribe to deal notifications

Visit amazon.co.uk/primebigdealdays on the Amazon Shopping app between now and October 8^th to create deal alerts. Once Prime Big Deal Days arrives, Prime members will receive push notifications for deals on any items they’ve subscribed to.

4. Explore Rufus, a new generative AI-powered conversational shopping assistant

Shopping is made easy with Rufus, Amazon’s generative AI-powered conversational shopping assistant —from finding deals to selecting the perfect gift to answering shopping questions, Rufus helps customers make more informed shopping decisions.

Prime Big Deal Days 2024 kicks off on October 8^th in Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.K., the U.S., and for the first time, Turkey. Prime members in Japan can shop on Prime Big Deal Days later in October. Stay tuned for more updates in the coming weeks!

Next, discover three reasons to join Prime ahead of Prime Big Deal Days 2024.