Meet the all-new Kindle family, including the first colour Kindle

There’s never been a better time to pick up a Kindle. Amazon is introducing an entirely new lineup of Kindle devices, including the first-ever colour Kindle, a reimagined Kindle Scribe, the fastest Kindle Paperwhite ever, and a new entry Kindle in a fun, new Matcha colour.

Let’s get to know the newest Kindle devices.

The all-new Kindle Colorsoft brings colour to Kindle without compromise. It has everything customers love about Kindle today—high contrast, fast page turns, an auto-adjusting front light, and weeks of battery life; and adds colour that is vibrant yet easy on the eyes and pulls you in without distracting you from the story. Now, you can browse colour covers in your Kindle Library or Store, see book photos and images in colour, or add colour highlights that you can easily search later.

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Everything about Kindle Colorsoft was meticulously designed to deliver rich, paper-like colour. It uses an oxide backplane with custom waveforms for fast performance and a higher contrast on both colour and black-and-white content. Its custom Colorsoft display includes a new light-guide with nitride LEDs that, when combined with our custom algorithms, enhance colour and increase brightness, all without washing out details. You can zoom in on images without worrying about pixelating; and if you prefer a certain colour style, you can choose between standard or vibrant. Kindle Colorsoft comes with wireless charging, up to 8 weeks of battery life, and is waterproof so you can bring it with you in the bath or take it to the beach without having to worry.

The all-new Kindle Scribe combines all the benefits of Kindle with a powerful notetaking device. The display has new white borders and a smooth, paper-like texture that make it look and feel like you’re writing on a sheet of paper in a notebook. Plus, at 300 ppi text looks crisp and clear when you’re writing or reading. The Premium Pen is finely crafted to deliver just the right heft and balance, so it feels like holding an actual pen, and the new soft-tipped eraser feels like a pencil—you’ll think you have to brush the screen clean after erasing.

The new Kindle Scribe offers new experiences for in-book writing and notetaking. With Active Canvas, you can write your thoughts directly in the book when inspiration strikes. Your note becomes part of the page and the book text dynamically flows around it—if you increase the font size, change the font style, or the book layout changes, the note remains visible exactly where you want it so you never lose any meaning or context.

Since its debut in 2012, customers have made Kindle Paperwhite our best-selling Kindle—and the all-new Kindle Paperwhite is our fastest yet. Scrolling through your Kindle Library or Store is snappy and responsive, with 25% faster page turns. The display uses an oxide thin-film transistor which gives it the highest contrast ratio of any Kindle, so text and images pop off the screen. A larger, 7-inch display is a first for Kindle Paperwhite—and yet, it is also the thinnest Paperwhite ever and with up to three months of battery life you can take it anywhere.

Kindle Paperwhite is waterproof with 16 GB of storage for thousands of books, and comes in Raspberry, Jade, and Black. Kindle Paperwhite Signature Edition, which comes with 32 GB of storage, optional wireless charging, and auto-adjusting front light, comes in Metallic Raspberry, Metallic Jade, and Metallic Black.

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Weighing in at just 158g, the new entry-level Kindle is small enough to fit in your hand or carry in your back pocket—and it’s packed with premium Kindle features. It has a 300 ppi, glare-free display, now with faster page turns, higher contrast ratio, and a front light that is 25% brighter at max setting—as bright as Kindle Paperwhite. It comes in a fun and fresh new Matcha colour, offers weeks of battery life from a single charge, and has 16 GB of storage for holding thousands of books—all of which make it the ideal device for reading anywhere the day takes you.

With Kindle Kids, parents can help their kids cultivate a love of reading at a young age—in fact, when a kid sits down with a Kindle, they read, on average, more than an 45 minutes a day. The new entry Kindle Kids is available with an included cover in one of the following designs: Space Whale, Ocean Explorer, and Unicorn Valley; and the new Kindle Paperwhite Kids comes with a Cyber City or Starfish cover Both devices come with a two-year worry-free guarantee and six months of Amazon Kids+ included, a kid-friendly subscription service that provides access to thousands of age-appropriate books and audiobooks.

All Kindle devices come with access to the world’s best e-book store, and an included 3-month subscription to Kindle Unlimited, which provides an extensive library of digital books, audiobooks, comics, and magazines that span a myriad of genres, including popular series, best sellers, and more. From mystery and romance to nonfiction and memoir, members can read as many books as they’d like with a monthly membership. Learn more about how to sign up for Kindle Unlimited at amazon.co.uk/kindleunlimited.

Kindle and Kindle Kids are available now starting at £94.99 and £114.99. Kindle Paperwhite is available now starting at £159.99, and Kindle Paperwhite Signature Edition is available for £189.99. Kindle Paperwhite Kids is available now starting at £169.99. Kindle Colorsoft Signature Edition will ship on October 30^th and is available now for pre-order at £269.99. The new Kindle Scribe will ship on December 4^th and is available now for pre-order at £379.99. Our new Kindle lineup comes in packaging that averages 99% wood fibre-based materials from responsibly managed forests or recycled sources.