Just in time for the festive season, Prime Big Deal Days offers Prime members amazing deals across categories like fashion, home, devices and toys.

What is Prime Big Deal Days?

Prime Big Deal Days is a two-day deal event exclusively for Prime members, featuring discounts and savings on brands they love like LG, Sony, Bose, Shark, and Tefal, as well as a wide selection of discounts from small businesses across the UK.

    Want in on exclusive deals and great savings this Christmas? Joining Prime couldn't be easier.

    When is Prime Big Deal Days and how long will the event last?

    This year, Prime Big Deal Days starts on 8th October and runs through 9th October.

    How can I prepare for Prime Big Deal Days?

    Prime members can stay prepared with the help of personalised deal alerts. Learn more about how to prepare for Prime Big Deal Days.

    Which countries participate in Prime Big Deal Days?

    Prime Big Deal Days 2024 will kick off on October 8th in Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.K., the U.S., and for the first time, Turkey. Prime members in Japan can shop on Prime Big Deal Days later in October.

    Whether you’re thinking of joining Prime, or you’ve been with us for a while, it’s important to know how to maximise your membership.

    What is Prime?

    Prime offers the best of shopping, savings, and entertainment to more than 200 million paid members around the world. In the UK, that includes unlimited access to award-winning movies and TV shows with Prime Video, ad-free listening of all the music you love and top podcasts with Amazon Music, free games with Prime Gaming, a rotating selection of books and magazines with Prime Reading, unlimited, secure photo storage with Amazon Photos, free delivery from your favourite restaurants and takeaways with Deliveroo Plus, and incredible Prime member exclusive discounts.

    Prime was built on the foundation of unlimited fast delivery. Prime members in the UK receive unlimited One-Day Delivery on millions of items across all categories, with Same-Day Delivery included for orders over £20 in Greater London, Edinburgh, Glasgow, Birmingham, Bristol, Manchester, Leeds, Liverpool, and more. Prime members also enjoy ultrafast grocery delivery from Amazon Fresh, Morrisons, Co-Op and Iceland in selected postcodes across the UK.

    How do you sign up for a Prime membership?

    You can join Prime at amazon.co.uk/primebigdealdays to save big this season.

    Are there discounted Prime memberships?

    Amazon offers a discounted membership for customers aged 18-22 to ensure that they can also experience Prime’s unparalleled value, including world-class customer service, exclusive savings, convenience, and quality digital entertainment.

    You don't have to be a student to get full Prime membership for half the price.

    Half-price Prime has been available to students in the UK through Prime Student since 2014, but this offer means it is now available to all 18-22-year-olds in the UK, whether in university or not, allowing even more young people to enjoy all the perks of a full Prime membership. Eligible 18–22-year-olds can start a six-month trial at no cost, and then pay only £4.49 per month.

    How does Prime delivery work?

    Fast, free delivery of Prime Big Deal Days orders is made possible thanks to Amazon’s global transportation network, which is powered by a combination of innovative technology, transportation services, dedicated associates, and partners. Amazon continues to build, innovate, and scale this network around the world – from rail and trucks to planes, vans, and more – while focusing on the safety, well-being, and career advancement of the people and partners who work across the journey of an Amazon Package.

    Learn more about Prime Big Deal Days.