How to use Amazon Family to manage digital content and share select Prime benefits with your family members

Did you know you can set up shopping profiles for each adult member of your family? Or that you can share select Prime benefits and other digital content? Amazon Family, formerly Amazon Household, now provides you with an easy way to manage your shareable Amazon services, subscriptions and digital content, all in one place.

Here’s everything you need to know about Amazon Family.

Amazon Family lets you share select Prime benefits with up to five members of your family, creating a central hub where you can manage shared Amazon services, subscriptions, and digital content.

Amazon Family members can share these Prime benefits:

• Fast, free Prime delivery*
• Prime Video streaming access
• A selection of eBooks, audiobooks, magazines, and comics
• Exclusive deals events like Prime Day and Prime Big Deal Days as well as discounts every day on thousands of items

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A personalised shopping experience: Shopping profiles take into account your personal shopping history such as your searches, lists, and browsing to provide you with tailored recommendations. To add a shopping profile to your account, go to “Manage You Amazon Family” and select “New: Add a new member.”

Easily share digital content: With a family library, you can share digital content including Kindle eBooks, audiobooks, apps, and games, across family members. This means adults in the Amazon Family can set up shared content libraries, so the whole family can enjoy reading or listening without needing to buy the same title multiple times. Manage which Amazon Family members you are sharing your Family Library with by toggling on or off which type of digital content each person has access to.

*Children cannot shop on Amazon.

To create an Amazon Family, go to your settings and select “Accounts & Lists” in the upper-right hand corner of your browser, then select “Your Account” and “Your Amazon Family.” You can then choose to either “Add Adult" or “Add a Child."

If you’re using the Amazon Shopping app, tap the “Me” tab, and then select “Account,” then select “Manage Your Amazon Family.”

Once you’ve created an Amazon Family, you can view all members under the “Members” tab and manage the programmes you’re sharing in the “Sharing” tab.

You can have up to five additional people in your Amazon Family, including:

• One additional adult (age 18 and up). This adult must have their own Amazon account
• Up to four children

Adults in an Amazon Family together cannot see each other’s orders or content as long as they use their own individual accounts.

Children cannot shop on Amazon, but adults can see and manage content viewed by them in the Amazon Kids Parent Dashboard.

The safety of children within your Amazon Family is paramount. Amazon Family allows you to create individual profiles for each child, complete with personalised names, avatars, and birthdays.

Through the Amazon Kids Parent Dashboard, you set screentime limits while also managing what your kids can access on their Fire tablets and Kindle e-readers, selecting approved books, games, and videos. You can also enrol your kids' profiles in other programmes like Prime Video, providing a safe and enriching entertainment environment tailored to your family's needs.

Amazon Family is included in Prime at no additional cost to use and set up. Only one adult in the Amazon Family needs to have a Prime membership.

After you’ve set up Amazon Family, you can say “Alexa, switch accounts” to switch between your various Amazon Family accounts. Say “Alexa, which account is this?” to find out the account that Alexa is currently using.

With Alexa-enabled devices, you can view Amazon Photos on Echo devices with a screen, hear notifications from all linked accounts (all members must turn off these notifications in order to stop them), make and receive Alexa calls and messages for all linked accounts, and share shopping lists.

To leave an Amazon Family, go to “Manage Your Family” and select “Leave” below your avatar name. Once you leave, only the primary Amazon Prime member will keep the Prime benefits and you'll no longer have access to shared content in the Family Library. Keep in mind that you can only switch to a new Amazon Family once every 12 months but you can rejoin your previous Amazon Family at any time.

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