Amazon, proud partner of UEFA Women’s Football, has launched the first Official UEFA Women’s Champions League online store. From today, football fans in the UK are able to shop exclusively available UEFA official licensed apparel and equipment items needed to train, play and support one of the world’s greatest women’s football club competition.
The launch of the official online store comes ahead of the competition quarter-finals kicking off in March, the brand-new licensed range exclusive to Amazon includes quality products from shirts, bags to bottles and balls.
This news comes after Amazon’s launch of the Women’s Football Store in 2024, which features over a thousand items from shin guards to sports nutrition, training vests to trophies, and sports tape to cold compresses, both ranges of products have been curated by an all-women team, for women and girls.
Maria Giulia Biguzzi, Head of Amazon’s EU Fanshop, adds: "The official Women’s Champions League Store marks the latest chapter in Amazon’s passionate support for one of the fastest growing sports in the world through our partnership of UEFA’s Women’s Football, and we’re excited to launch this new destination for fans looking to experience and celebrate this brilliant competition.
"Working with our partners at UEFA to secure this exclusive merchandise range — partly produced on demand — complements the range of thousands of products available in the Women’s Football Store and the merchandise from many clubs and sports organisations. This makes it even easier for customers to access whatever they might need, knowing that they’re shopping a quality selection and that it’ll arrive fast, whether watching the competition from home, the pub, or even in-stadium, we can assure fans are ready for cheering the next big match."
Guy-Laurent Epstein, Marketing Director at UEFA adds: "We are thrilled to launch the Amazon Official UEFA Women’s Champions League Store, offering fans across Europe an unrivalled shopping experience. This new destination brings supporters closer to the UEFA Women's Champions League with exclusive merchandise, while highlighting the incredible growth and passion driving women’s football."
Alongside the Official Women’s Champions League Store launch, this month UEFA launched 'Off Mute', an online tool allowing girls and women to share their football playing experiences at all levels of the game, providing direct insight into the barriers they face, what inspires them, and what would make the game more accessible and appealing.
The tool, powered by Amazon Web Services (AWS), leverages cutting-edge technology to transcribe, translate, and categorise every contribution, with ambitions to create the most comprehensive database of insights ever compiled on women’s and girls’ football experiences. These findings will be transformed into practical content that will enable UEFA, clubs, coaches, and grassroots organisations to act on what women and girls say they want and need from the game, with more to be revealed later this year.
For more details visit the Amazon UEFA Women’s Champions League Store at amazon.co.uk/uwclstore.
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